Google, Bing, Yahoo++

“Major search engine robots are more likely to quantify such extant factors as the volume of incoming links from related websites, quantity and quality of content, technical precision of source code, spelling, functional v. broken hyperlinks, volume and consistency of searches and/or viewer traffic, time within website, page views, revisits, click-throughs, technical user-features, uniqueness, redundancy, relevance, advertising revenue yield, freshness, geography, language and other intrinsic characteristics.”

Did you know Google interprets your site differently from Yahoo? Every search engine "sees" your website differently. The way your site is coded makes a large difference in how a search engine indexes your content. Just because it looks good on the surface, the search engine spider potentially will read it as a website full of superfluous code.

Our focus is on organic search engine optimization (SEO). These are the results that you will see in the main area of the search results.

When we develop a new site, we ensure that the code is optimized for search engines from the start. This is just the first step in the quest for better rankings on search engine result pages (SERPs). The best results can be attained through a combination of an ongoing link-building campaign, continually adding new, relavant content, periodic analysis of visitor statistics, and a focus on the "long-tail" keywords that will draw converting visitors to your site.

While it may seem desirable to focus on a broad, heavily used key-phrase, visitors who find your site through more refined search terms are more likely to become customers rather than remain window-shoppers. Over time, internet users have become better at manipulating search engines to seek out exactly what they are interested in. For example if you sold Stargazer brand widgets, you would have a better chance at converting a visitor who searched for "stargazer widgets" than just "widgets".

For this reason, we take a close look at your website's focus and analyze the segment of visitors your site should target when preparing the initial search engine optimization investigation. The solutions will vary from updating title and meta-tags for your site to new copy-writing services.

For more information and a custom quote for your website, please apply for a free website evaluation by clicking here.